What do fear-based marketing messages and advertisements focus on?

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Question:

What do fear-based marketing messages and advertisements focus on?

A. Negative changes in the market that have reduced demand for the product
B. Threats to the company’s business
C. The bad things that will happen to people who don’t buy the product
D. The company’s competitors and their prices

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Answer:

The fear-based marketing messages and advertisements focus on The bad things that will happen to people who don’t buy the product

For better understanding, lets explain what fear based marketing messages means

  • fear-based marketing as the name implies are different form of marketing messages or strategies used by marketers or marketing firms so as to use consumers’ fears to push them to purchase a product or contribute to a project. Its made to instill fear on the target consumers making them think of the bad things that will happen if they do not buy a that product or engage in that cause. The consumer will therefore buy or endorse the product as a result of fear of the consequences of not buying.
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From the above, we can therefore say that the answer that The fear-based marketing messages and advertisements focus on The bad things that will happen to people who don’t buy the product, is correct

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